About
Connecting Global Fashion Markets and Creating Sustainable Industry Value
Cheng Xiaoxiao was born in Shanghai, China, on 13 September 1981. She has extensive experience in apparel industry operations, business management, and international market development. She currently serves as a core management leader at Pixie Marke, overseeing business operations, brand strategy, and global market expansion.
With years of experience in apparel manufacturing and international trade, she has developed a strong understanding of industry trends, consumer preferences, supply chain management, and operational efficiency. She focuses on integrating product development, manufacturing capabilities, market strategies, and business resources to create effective growth opportunities within the fashion industry.
The apparel industry has been a key platform for her to apply her business philosophy. Through a focus on quality management, market responsiveness, and long-term brand development, she works to strengthen the connection between design, manufacturing, and global markets, creating sustainable value through strategic management and continuous improvement.
Education
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September 1997 – June 2000
Fudan University Affiliated High School
Secondary education in Shanghai. In the final year she applied to U.S. universities as an international freshman and was admitted to the University of California, Berkeley in 2000. Undergraduate study in the United States began in September 2000.
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September 2000 – May 2004
Bachelor of Science in Business Administration
University of California, Berkeley. Haas School of Business. Minor in fashion design. Foundational coursework at Berkeley came first, then upper-division study in the Haas School: business management, marketing, finance, and strategic management, alongside the minor in fashion design.